客户：胖虎 PONHU
地点：北京
项目类型：品牌VI更新+三里屯旗舰店开业视觉系统



Client: PONHU
Location:Beijing
Project Type: Brand VI Update and the visual design of the flagship store in Sanlitun

胖虎奢侈品是突破传统二手奢侈品销售模式的引领者，我们为其新的发展战略及其在三里屯盛大开业的旗舰店设计了一套全新的品牌形象。在这套更新的视觉中，我们围绕品牌Upcycle的理念，将♾️（无限循环）符号与胖虎标志的猫结合，塑造了一套调性与亲和力兼具的品牌形象。

为了加强品牌视觉与消费者之间的联结，我们尝试更多地使用动态语言，将门店视觉与线上媒体传播贯通形成整体，用动态给予品牌视觉更多的可能性，让胖虎LOGO的使用最大化、IP化，从而使胖虎不论在线上新媒体平台还是线下零售平台都能更好地与消费者对话，向消费者传达品牌理念。

PONHU is a leader in breaking through the sales model in traditional second-hand luxury products. We created a new brand identity for its new development strategy and the grand opening of its flagship store in Sanlitun. In this updated visual design, we centered around the brand's concept of Upcycle, combined the ♾️ infinity symbol with PONHU's logo of cat to create a brand identity with both tonality and affinity.


In order to strengthen the connection between brand visuals and consumers, we used more dynamic language to integrate the store visuals and online communication to form a whole, giving more possibilities for brand visuals, maximizing the use of the PONHU's logo and its IP. Thus making PONHU to better communicate to its consumers and convey the brand concept both on online and offline.