客户：煮叶 TEASURE
地点：北京
项目类型：品牌年度视觉


Client: TEASURE
Location: Beijing
Project Type: Brand annual visual

在我们为中国茶品牌“煮叶 TEASURE”的设计中，除了延续煮叶原有基因外，我们更多地考虑品牌在国内电商语境中的变通，贴合消费客群的需求与喜好。设计理念除中式、留白、禅意之余，我们适当地融入当代设计语言，使煮叶的形象跳脱出传统中国茶品牌的保守，又区别于新国潮茶饮品牌的直白。

In our design for the Chinese tea brand "TEASURE", in addition to continuing its original DNA, we also considered the brand's adaptation in the domestic e-commerce context to meet the needs and preferences of the consumer base. Next to the Chinese style, blank space and zen in the design concept, we incorporated contemporary design language, so that the image of TEASURE escapes the conservativeness of the traditional Chinese tea brand, and is different from the straightforwardness of the new Chinese tea brand.